"An Exploratory Study: "Blind-Testing" Consumers How They Rate Helpfulness ..."

Makoto Nakayama, Yun Wan (2012)

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type: Conference or Workshop Paper

metadata version: 2016-11-29

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Makoto Nakayama, Yun Wan:
An Exploratory Study: "Blind-Testing" Consumers How They Rate Helpfulness of Online Reviews. CONF-IRM 2012: 15

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