"Emotion as a Signal of Product Quality: Exploring Its Effects on Purchase ..."

Junpeng Guo, Xiaopan Wang, Yi Wu (2018)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2019-12-10

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  - conf/conf-irm/GuoW018
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Junpeng Guo, Xiaopan Wang, Yi Wu:
Emotion as a Signal of Product Quality: Exploring Its Effects on Purchase Decisions In Online Customer Reviews. CONF-IRM 2018: 7

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