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"Choosing unknown goods: An fMRI study of product choice."
Ikuya Nomura et al. (2012)
- Ikuya Nomura, Kazuyuki Samejima, Kazuhiro Ueda, Yuichi Washida, Hiroyuki Okada, Takashi Omori:
Choosing unknown goods: An fMRI study of product choice. CogSci 2012
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