"Relational Selling Strategy on SMEs Marketing Performance: Role of Market ..."

Hendar, Ken Sudarti, Intan Masfufah (2019)

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DOI: 10.1007/978-3-030-22354-0_86

access: closed

type: Conference or Workshop Paper

metadata version: 2019-06-25

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Hendar, Ken Sudarti, Intan Masfufah:
Relational Selling Strategy on SMEs Marketing Performance: Role of Market Knowledge and Brand Management Capabilities. CISIS 2019: 925-933

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