"User Response Learning for Directly Optimizing Campaign Performance in ..."

Kan Ren et al. (2016)

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DOI: 10.1145/2983323.2983347

access: closed

type: Conference or Workshop Paper

metadata version: 2020-07-22

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Kan Ren, Weinan Zhang, Yifei Rong, Haifeng Zhang, Yong Yu, Jun Wang:
User Response Learning for Directly Optimizing Campaign Performance in Display Advertising. CIKM 2016: 679-688

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