"Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms ..."

Kan Ren et al. (2018)

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DOI: 10.1145/3269206.3271677

access: closed

type: Conference or Workshop Paper

metadata version: 2024-05-07

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Kan Ren, Yuchen Fang, Weinan Zhang, Shuhao Liu, Jiajun Li, Ya Zhang, Yong Yu, Jun Wang:
Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising. CIKM 2018: 1433-1442

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