"A Probabilistic Multi-Touch Attribution Model for Online Advertising."

Wendi Ji, Xiaoling Wang, Dell Zhang (2016)

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DOI: 10.1145/2983323.2983787

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Wendi Ji, Xiaoling Wang, Dell Zhang:
A Probabilistic Multi-Touch Attribution Model for Online Advertising. CIKM 2016: 1373-1382

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