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"Measuring product "coolness": developing a measurement instrument."
Carol Farnsworth et al. (2014)
- Carol Farnsworth, Karen Holtzblatt, Shantanu Pai, Theo Held, Sally Lawler Kennedy, Eli Wylen, Pallavi Kutty, Kelley Wagg:
Measuring product "coolness": developing a measurement instrument. CHI Extended Abstracts 2014: 893-896
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