"Should Siri be a Source or Medium for Ads? The Role of Source Orientation ..."

Eugene Cho, S. Shyam Sundar (2022)

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DOI: 10.1145/3491101.3519667

access: closed

type: Conference or Workshop Paper

metadata version: 2022-05-02

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Eugene Cho, S. Shyam Sundar:
Should Siri be a Source or Medium for Ads? The Role of Source Orientation and User Motivations in User Responses to Persuasive Content from Voice Assistants. CHI Extended Abstracts 2022: 414:1-414:7

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