"Gamified Ads: Bridging the Gap Between User Enjoyment and the ..."

Maximilian Altmeyer et al. (2019)

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DOI: 10.1145/3290605.3300412

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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Maximilian Altmeyer, Kathrin Dernbecher, Vladislav Hnatovskiy, Marc Schubhan, Pascal Lessel, Antonio Krüger:
Gamified Ads: Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads. CHI 2019: 182

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