"Social media in the context of academic marketing: Case study: Evaluation ..."

Lisa Ziemer, Tina Stahlschmidt, Norbert Kuhn (2012)

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DOI: 10.1109/CASON.2012.6412396

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-23

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Lisa Ziemer, Tina Stahlschmidt, Norbert Kuhn:
Social media in the context of academic marketing: Case study: Evaluation of the Umwelt-Campus campaign. CASoN 2012: 161-166

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