"Managing the Process of Multi Channel Alignment - The Case of a Large ..."

Kai Wehmeyer, Alexander Kipp, Kai Riemer (2007)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-28

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Kai Wehmeyer, Alexander Kipp, Kai Riemer:
Managing the Process of Multi Channel Alignment - The Case of a Large Multinational Corporation. Bled eConference 2007: 35

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