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"Increasing the Loyalty Effects of eCRM Across the Service Delivery Cycle."
Luuk P. A. Simons et al. (2009)
- Luuk P. A. Simons, Joleen van Loon, Nicole M. de Koning, Janneke Kruse, Harry Bouwman:
Increasing the Loyalty Effects of eCRM Across the Service Delivery Cycle. Bled eConference 2009: 1
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