"Examining the Nature of an Online Brand Community as a B2B Brand ..."

Minna Mäläskä, Waqar Nadeem (2012)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-25

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Minna Mäläskä, Waqar Nadeem:
Examining the Nature of an Online Brand Community as a B2B Brand Communication Platform: A Netnographic Analysis of the CISCO LinkedIn Group. Bled eConference 2012: 19

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