"Developing A Framework For Multi Channel Strategies . An Analysis Of Cases ..."

Stefan Klein, Claas Müller-Lankenau, Kai Wehmeyer (2004)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-01-26

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Stefan Klein, Claas Müller-Lankenau, Kai Wehmeyer:
Developing A Framework For Multi Channel Strategies . An Analysis Of Cases From The Grocery Retail Industry. Bled eConference 2004: 9

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