"Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming ..."

Matilda Holkkola et al. (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-07-18

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  - conf/bled/HolkkolaNMFKW22
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Matilda Holkkola, Jussi Nyrhinen, Markus Makkonen, Lauri Frank, Heikki Karjaluoto, Terhi-Anna Wilska:
Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming Behavior on Mobile Devices. Bled eConference 2022: 33

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