"Customer Engagement in Online Communities: A New Conceptual Framework ..."

Esther Federspiel, Dorothea Schaffner, Seraina Mohr (2014)

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type: Conference or Workshop Paper

metadata version: 2016-11-24

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Esther Federspiel, Dorothea Schaffner, Seraina Mohr:
Customer Engagement in Online Communities: A New Conceptual Framework Integrating Motives, Incentives and Motivation. Bled eConference 2014: 21

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