"The Effectiveness of Electronic Word-of-Mouth Communication: A Literature ..."

Christy M. K. Cheung, Dimple R. Thadani (2010)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2016-11-26

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/bled/CheungT10
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/bled/CheungT10
Christy M. K. Cheung, Dimple R. Thadani:
The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. Bled eConference 2010: 18

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.