"An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns."

Paul Leger et al. (2015)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2017-02-03

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Paul Leger, Manuela López, Carmen Hidalgo-Alcázar, Hiroaki Fukuda:
An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns. BICT 2015: 247-248

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