"Study of the Effects of Visual Complexity and Consumer Experience on ..."

Ken Ishibashi, Chen Xiao, Katsutoshi Yada (2019)

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DOI: 10.1109/BIGDATA47090.2019.9005498

access: closed

type: Conference or Workshop Paper

metadata version: 2021-03-31

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Ken Ishibashi, Chen Xiao, Katsutoshi Yada:
Study of the Effects of Visual Complexity and Consumer Experience on Visual Attention and Purchase Behavior through the Use of Eye Tracking. IEEE BigData 2019: 2664-2673

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