"TV Ad Events and Digital Search: On the Selection of Outcome Measures."

Shawndra Hill et al. (2019)

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DOI: 10.1109/BIGDATA47090.2019.9006405

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type: Conference or Workshop Paper

metadata version: 2024-03-08

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Shawndra Hill, Anthony M. Colas, H. Andrew Schwartz, Gordon Burtch:
TV Ad Events and Digital Search: On the Selection of Outcome Measures. IEEE BigData 2019: 3518-3528

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