"Promotional Resource Allocation for a Product Incorporating Segment ..."

Sugandha Aggarwal et al. (2012)

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DOI: 10.1007/978-81-322-1041-2_37

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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Sugandha Aggarwal, Yogender Singh, Anshu Gupta, P. C. Jha:
Promotional Resource Allocation for a Product Incorporating Segment Specific and Spectrum Effect of Promotion. BIC-TA (2) 2012: 429-442

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