"How Social Identity May Matter Most in Brand Crisis Management."

Rungsiman Nararatwong et al. (2014)

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DOI: 10.1109/BDCLOUD.2014.93

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  dblp key:
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  persistent URL:
  - https://dblp.org/rec/conf/bdcloud/NararatwongOOI14
Rungsiman Nararatwong, Kotaro Okazaki, Hitoshi Okada, Katsumi Inoue:
How Social Identity May Matter Most in Brand Crisis Management. BDCloud 2014: 572-578

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