"Measuring the return on communication investments on social media: The ..."

Luciana Oliveira, Álvaro Figueira (2017)

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DOI: 10.1145/3110025.3123027

access: closed

type: Conference or Workshop Paper

metadata version: 2021-09-01

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Luciana Oliveira, Álvaro Figueira:
Measuring the return on communication investments on social media: The case of the higher education sector. ASONAM 2017: 1140-1143

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