"The Google Online Marketing Challenge: A multi-disciplinary global ..."

Bernard J. Jansen et al. (2008)

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DOI: 10.1002/MEET.2008.1450450127

access: closed

type: Conference or Workshop Paper

metadata version: 2020-06-24

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Bernard J. Jansen, Mark A. Rosso, Dan Russell, Brian Detlor:
The Google Online Marketing Challenge: A multi-disciplinary global teaching and learning initiative using sponsored search. ASIST 2008: 1-3

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