"Exploring the Perceived Attractiveness of Online Celebrities Who Sell ..."

Xiaoyu Chen, Alton Y. K. Chua (2021)

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DOI: 10.1002/PRA2.436

access: closed

type: Conference or Workshop Paper

metadata version: 2024-08-03

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Xiaoyu Chen, Alton Y. K. Chua:
Exploring the Perceived Attractiveness of Online Celebrities Who Sell Knowledge: A Self-Branding Perspective. ASIST 2021: 60-69

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