"Immediate and Long-term Effects of Live Streaming Selling on Product Sales."

Shiying Zheng et al. (2023)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-19

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  dblp key:
  - conf/amcis/ZhengSPLC23
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  - https://dblp.org/rec/conf/amcis/ZhengSPLC23
Shiying Zheng, Tanguy Tresor Sindihebura, Xiaodie Pu, Boying Li, Alain Yee-Loong Chong:
Immediate and Long-term Effects of Live Streaming Selling on Product Sales. AMCIS 2023

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