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"What Motivates Online Customer Review Behaviors? A Framework Combining ..."
Mingyan Wang, Jinwei Cao, Wenbo Guo (2016)
- Mingyan Wang, Jinwei Cao, Wenbo Guo:
What Motivates Online Customer Review Behaviors? A Framework Combining Customer-driven, Vendor-driven, and Website-driven Motivations. AMCIS 2016
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