"Online Customer Reviews and Product Sales: The Moderating Role of Signal ..."

Ying Wang, Miguel I. Aguirre-Urreta, Jaeki Song (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-03-19

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Ying Wang, Miguel I. Aguirre-Urreta, Jaeki Song:
Online Customer Reviews and Product Sales: The Moderating Role of Signal Characteristics. AMCIS 2017

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