"Trust as the Primarily Factor of the Three-Component-Model of Source ..."

Ariane-Tabea Schueller (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-02-14

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Ariane-Tabea Schueller:
Trust as the Primarily Factor of the Three-Component-Model of Source Credibility of a Beauty Influencer on YouTube. AMCIS 2022

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