"B2C Advice on Complex Service Products via Video Calls: Explanations from ..."

Mirjam Schmidt, Rita Walczuch, Ko de Ruyter (2008)

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type: Conference or Workshop Paper

metadata version: 2012-01-03

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Mirjam Schmidt, Rita Walczuch, Ko de Ruyter:
B2C Advice on Complex Service Products via Video Calls: Explanations from Social Presence and Adaptive Structuration Theory. AMCIS 2008: 25

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