"Nudging in the pre-purchase phase: On the effectiveness of social norm ..."

Armando Schär, Caroline Dalmus, Katarina Stanoevska-Slabeva (2022)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-02-14

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  - conf/amcis/ScharDS22
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Armando Schär, Caroline Dalmus, Katarina Stanoevska-Slabeva:
Nudging in the pre-purchase phase: On the effectiveness of social norm nudges, previous TikTok usage and potential interactions. AMCIS 2022

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