"Branding 2.0 - Designing an Information System to build a Brand based on ..."

Martin Mairinger (2007)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2012-01-04

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  - conf/amcis/Mairinger07
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  - https://dblp.org/rec/conf/amcis/Mairinger07
Martin Mairinger:
Branding 2.0 - Designing an Information System to build a Brand based on User-generated Content. AMCIS 2007: 120

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