"Competitive Analytics of Multi-channel Advertising and Consumer Inertia."

Yiyi Li, Ying Xie, Eric Zheng (2015)

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type: Conference or Workshop Paper

metadata version: 2015-12-13

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Yiyi Li, Ying Xie, Eric Zheng:
Competitive Analytics of Multi-channel Advertising and Consumer Inertia. AMCIS 2015

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