"Factors influencing consumer purchase behavior toward live streaming commerce."

Yen-Hao Hsieh, XinYun Zhuo (2021)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2021-08-30

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Yen-Hao Hsieh, XinYun Zhuo:
Factors influencing consumer purchase behavior toward live streaming commerce. AMCIS 2021

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