"Organizational Engagement in Social Media to Motivate Strategic Directed ..."

Donald Heath, Rahul Singh, Jai Ganesh (2013)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-07-01

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Donald Heath, Rahul Singh, Jai Ganesh:
Organizational Engagement in Social Media to Motivate Strategic Directed Action: A Revelatory Case. AMCIS 2013

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