"Marketing Strategies through Customer Attention: beyond technology-enabled ..."

Raymond A. Hackney, Ashok Ranchhod, Marilyn Hackney (2004)

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type: Conference or Workshop Paper

metadata version: 2019-10-21

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Raymond A. Hackney, Ashok Ranchhod, Marilyn Hackney:
Marketing Strategies through Customer Attention: beyond technology-enabled customer relationship management. AMCIS 2004: 7

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