"Impact of Persuasion Processes on Consumer Attitude Towards Online ..."

Maryam Ghasemaghaei, Khaled Hassanein (2015)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2015-12-13

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Maryam Ghasemaghaei, Khaled Hassanein:
Impact of Persuasion Processes on Consumer Attitude Towards Online Shopping: The Moderating Role of Product Involvement and Consumer Self-Efficacy. AMCIS 2015

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