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"Alexa is the New Influencer: An Empirical Study Based on a Relational View."
Ransome Epie Bawack, Emilie Bonhoure, Sabrine Mallek (2023)
- Ransome Epie Bawack, Emilie Bonhoure, Sabrine Mallek:
Alexa is the New Influencer: An Empirical Study Based on a Relational View. AMCIS 2023
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