"Cross-channel cooperation: A collaborative approach of integrating online ..."

Tobias Kollmann, Matthias Häsel (2006)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2023-07-04

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Tobias Kollmann, Matthias Häsel:
Cross-channel cooperation: A collaborative approach of integrating online and offline business models. AIM Conference 2006: 69-82

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