"Data-Driven PPC Optimization: The Impact of Text Mining on Campaign ..."

Zlatan Moric, Ljiljana Zaksek, Vedran Dakic (2024)

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DOI: 10.1145/3660853.3660917

access: closed

type: Conference or Workshop Paper

metadata version: 2024-07-04

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Zlatan Moric, Ljiljana Zaksek, Vedran Dakic:
Data-Driven PPC Optimization: The Impact of Text Mining on Campaign Performance in Dental Tourism. AICCONF 2024: 214-218

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