"The Face of Bad Advertising: Assessing the Effects of Human Face Images in ..."

Jan Watson et al. (2021)

> Home

Details and statistics

DOI: 10.1007/978-3-030-80285-1_18

access: closed

type: Conference or Workshop Paper

metadata version: 2021-08-24

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/ahfe/WatsonYZTSA21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/ahfe/WatsonYZTSA21
Jan Watson, Hongjun Ye, Jintao Zhang, Yigit Topoglu, Rajneesh Suri, Hasan Ayaz:
The Face of Bad Advertising: Assessing the Effects of Human Face Images in Advertisement Design Using Eye-Tracking. AHFE (1) 2021: 143-148

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.