"The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and ..."

Daniel Raposo et al. (2019)

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DOI: 10.1007/978-3-030-20227-9_9

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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  - conf/ahfe/RaposoRASS19
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Daniel Raposo, Rogério Ribeiro, Mariana Amaral, Fernando Moreira da Silva, Juan Ramón Martin Sanromán:
The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project. AHFE (4) 2019: 91-102

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