"Hedonic and Utilitarian Motivations in Predicting the Buy Intention of ..."

Jorge Cruz-Cárdenas et al. (2021)

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DOI: 10.1007/978-3-030-80829-7_107

access: closed

type: Conference or Workshop Paper

metadata version: 2022-01-03

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Jorge Cruz-Cárdenas, Ekaterina Zabelina, Olga Deyneka, Carlos Ramos-Galarza:
Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. AHFE (2) 2021: 878-884

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