"More bang for their bucks: assessing new features for online advertisers."

Diane Lambert, Daryl Pregibon (2007)

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DOI: 10.1145/1348599.1348601

access: closed

type: Conference or Workshop Paper

metadata version: 2023-12-20

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Diane Lambert, Daryl Pregibon:
More bang for their bucks: assessing new features for online advertisers. AdKDD@KDD 2007: 7-15

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