"Exploring the Effect of Social Media Marketing and Destination image on ..."

Ahmad Ibrahim Aljumah, Mohammed T. Nuseir, Ghaleb A. El Refae (2022)

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DOI: 10.1109/ACIT57182.2022.9994189

access: closed

type: Conference or Workshop Paper

metadata version: 2023-01-11

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Ahmad Ibrahim Aljumah, Mohammed T. Nuseir, Ghaleb A. El Refae:
Exploring the Effect of Social Media Marketing and Destination image on Destination Loyalty in Covid-19 Times: Sequential Mediating Role of Brand Love and Brand Loyalty. ACIT 2022: 1-8

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