"Investigating the Nonlinear and Conditional Effects of Trust on Effective ..."

Haiyun Zou et al. (2016)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-05-16

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Haiyun Zou, Israr Qureshi, Yulin Fang, Heshan Sun, Kai Lim, Elaine Ramsey, Patrick McCole:
Investigating the Nonlinear and Conditional Effects of Trust on Effective Customer Retention -The Role of Institutional Contexts. ACIS 2016: 85

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