"Why customers participate in social commerce activities? - A laddering ..."

Syahida Hassan, Janet Toland, Mary Tate (2015)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-05-16

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Syahida Hassan, Janet Toland, Mary Tate:
Why customers participate in social commerce activities? - A laddering analysis. ACIS 2015: 61

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