"How online brand community participation strengthens brand trust and ..."

Marios Pournaris, Habin Lee (2016)

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DOI: 10.1145/2971603.2971630

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  - https://dblp.org/rec/conf/ACMicec/PournarisL16
Marios Pournaris, Habin Lee:
How online brand community participation strengthens brand trust and commitment: A relationship marketing perspective. ICEC 2016: 27:1-27:8

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