"Social buying: the effects of group size and communication on countering ..."

Alexander Pelaez, Karl Reiner Lang, Yuecheng Yu (2012)

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DOI: 10.1145/2346536.2346598

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Alexander Pelaez, Karl Reiner Lang, Yuecheng Yu:
Social buying: the effects of group size and communication on countering seller market power. ICEC 2012: 309-315

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